kevindayonga

Below is my brief take on " Creativity and Cultural Production " by Keith Negus and Michael Pickering from the International Journal of Cultural Policy.   In "Creativity and Cultural Production," Negus and Pickering argue that the term 'creativity' is multifaceted and often misused across various contexts, particularly in media and advertising. They highlight how creativity is frequently celebrated in popular discourse, yet this celebration can obscure the complexities and deeper meanings associated with the concept. The authors emphasize that creativity should not be viewed in isolation; somewhat, it is shaped by cultural, historical, and political contexts that influence how it is perceived and valued. They critique the simplistic dichotomy between artistic vision and everyday life, suggesting that creativity exists on a spectrum influenced by the conditions of its production. Furthermore, the authors discuss the impact of mass culture and the techniques o...